Agile Competitive Intelligence

Excellence in Competitive
and Market Intelligence

Practitioner Case: Agile Competitive Intelligence

Lessons from Technology Startups

Competitive Intelligence can play a crucial role in a startup’s survival and growth. A CI program looking to succeed in a startup needs to adapt to the fast-paced, unstructured environment by adopting lean, agile and iterative processes in intelligence collection, analysis and production.

Key Takeaways

Competitive Intelligence can play a crucial role in a startup’s survival and growth
A CI program can only succeed if it adapts to a fast-paced and unstructured environment
Lean, agile and iterative processes in collection, analysis and production are the key to CI’s success

Speaker Profile

Alina Sharon-Green has been in intelligence for over a decade: from Military Intelligence to various Competitive Intelligence roles in large corporations and small Startups. She has found a particular affinity for technological sectors and a passion for building CI programs from the ground up.

Currently, Alina is the Competitive Intelligence and Positioning Manager for Sales Intelligence company Lusha and an occasional blogger-speaker-promoter of the discipline, sharing lessons from her hands-on experiences and mentoring young professionals and new businesses.