Trade shows and other events (conferences, workshops, parties, etc.) are great places for developing the insights needed to win in the marketplace and the recently released book "Gaining Market Insights from Events" presents and lays out a toolkit that will help to maximize this opportunity and help your organization improve its event ROI (and not just your intelligence/insight ROI). 

Join the books author Jonathan Calof as he shares several of the book’s tips and answers your questions.  This session will cover tips designed to: 

• Improve your skills in event intelligence 
• Show how event intelligence can be used to help others (not just competitive intelligence personnel) in your organization maximize their time at events by using some of the books, tips. 
• Show how event intelligence can be used for sales and marketing, customer intelligence, innovation and Research & Development 
• How to get the book for free