Trade shows and other events (conferences, workshops, parties, etc.) are great places for developing the insights needed to win in the marketplace and the recently released book "Gaining Market Insights from Events" presents and lays out a toolkit that will help to maximize this opportunity and help your organization improve its event ROI (and not just your intelligence/insight ROI).
Join the books author Jonathan Calof as he shares several of the book’s tips and answers your questions. This session will cover tips designed to:
Dr. Jonathan Calof has been involved with trade shows for most of his life starting with staffing booths, building booths and later running event intelligence missions. He is a noted columnist on event intelligence and has authored and coauthored several books. Jonathan is the UNESCO Co-chair of Anticipatory Systems for Innovation and New Ventures and a full professor at the Telfer School of Management, University of Ottawa.
GICI Institute for Competitive Intelligence GmbH
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Phone: +49 6033 971377
Fax: +49 6033 971376