Practitioner Case: Leveraging Creative Swarms for Competitive Intelligence

This presentation introduces the concepts of coolhunting and coolfarming in creative swarms. The use of AI allows the early detection of new trends in online social media, to discover innovative new business areas, technologies, markets, and collaboration opportunities. These trends can also be found within the company by analyzing email archives. By detecting “Collaborative Innovation Networks” – networking patterns of particularly innovative teams – network structure and dynamics, word usage, Machine Learning, Deep Learning, and Graph Theory can be used to find trendsetters and influencers who act as enablers to drive the development of new trends. The talk will be illustrated with dozens of projects the speaker has conducted with industry partners at MIT and the University of Cologne.

Key Takeaways

  • know the basic methods of trend detection in social media and email.
  • know the methods to measure "Honest Signals" in online media, which allow early detection of trendsetters through word usage, interaction dynamics, and network structure.
  • understand the concept of "Digital Virtual Tribes", which act as echo chambers to popularize and spread new concepts and ideas.


Speaker Profile


Peter A. Gloor is a Research Scientist at the Center for Collective Intelligence at MIT where he leads a project exploring Collaborative Innovation Networks and Happiness.   He is also Founder and Chief Creative Officer of software company galaxyadvisors, and Honorary Professor at University of Cologne and Jilin University, Changchun, China. Earlier he was a partner with Deloitte and PwC, and a manager at UBS. He got his Ph.D in computer science from University of Zurich and was a Post-Doc at the MIT Lab for Computer Science. His most recent books are “Sociometrics and Human Relationships” and “Swarm Leadership and the Collective Mind”.