Practitioner Case: Market Intelligence and Value Proposition Development

(New) ways to find competitive advantages in a commoditized medtech-market

Since five years Value Proposition Development and Customer Insights are in the focus of the daily work of the global market intelligence department at B. Braun.

Why this came about, what is meant by value proposition development and what comprehensive importance market intelligence plays in the field of customer-centric market analysis in a medical technology company is the subject of this lecture.

Key Takeaways

  • Importance of a customer centric market intelligence approach in medtech
  • Importance of insight-driven value proposition development in the medical technology environment
  • Why market intelligence is the perfect internal partner for customer-centric value proposition development

Speaker Profile

Dr Mathias Weingärtner is Senior Manager Market Intelligence in the ComEx – Market Intelligence department of the B. Braun Group, where he has been responsible for the Aesculap surgery division in Tuttlingen for 5 years and since 2 two years for the whole global organisation. He is a trained 

Information Specialist and has led teams in the areas of information management, internal communication and market research at pharmaceutical and medical technology companies.