Thinking Methods as a lever of quality in CI and Innovation Methods

With the publication of “Thinking Methods as a Lever to Develop Collective Intelligence” a new method to develop collective intelligence was described.


A case study of the application of Thinking Methods will be presented. Traditional methods like design thinking, war room, critical thinking and appreciative inquiry will be challenged on their consideration of neurological brain mechanisms corresponding to the indicated objective of the methodology’s outcome. The potential quality-increase through the integration of Thinking Methods into some of the mentioned methods is discussed.

Measures are the neurological fit of instructions with the indicated objective of each method, the quality of creativity /outcome, team serenity, how detailed complex challenges can be explored, and - as far as possible - how exact customer needs can be met.

The objective is to show the opportunities to strengthen the collective intelligence in organizations or networks through Thinking Methods.

Key Takeaways

  • Acquire the basic principles of Thinking Methods
  • Learn how Thinking Methods can become a lever of quality in CI and innovation
  • Understand the strengths and weaknesses of each of the presented methods

Speaker Profile

Ursula Teubert is a director at cross-ING, an engineering services company, based in Switzerland.

Having held various positions in research & development and industry throughout Europe, she's now leveraging her deep expertise in product development, virtual prototyping and strategic innovation into value creation for the client.

Since 2014 she's lecturing on thinking methods and innovation at university and at the Institute for Competitive Intelligence. Since 2020 she develops and applies collective intelligence methods for sustainability, innovation and competitive intelligence.


Ursula Teubert holds a Master Degree in Engineering from Technical University of Darmstadt and an Executive MBA from INSEAD. She works and teaches in French, English and German.