Contemporaneity has marked a change in the classical model of management of higher education institutions. At the international level, there is a clear tendency to establish ranking systems between higher education centres; so for these organizations, promoting competitiveness is an essential asset. However, the processes of transformation that this requires are not easy to assume, primarily for public and third world universities with restrictions on access to resources.
In this context, competitive intelligence has an instrumental and procedural framework to provide solutions to the previous needs, projecting as a potential axis for the generation of value, quality and sustainability of higher education institutions. In the "Impulse Speech" coupled with an epistemological analysis on the subject, a case study based on an comportamental model of CI is presented with application in the Libraries Network of the University of Holguín; its results have been recognized by Cuban and foreign companies, public entities and educational institutions.
Carlos Rafael Batista Matamoros holds a phd in technical sciences which was supported on a research in the field of strategic, knowledge management and competitive intelligence. He as been teaching about the previos and other topics from more than 17 years. He is the actual director of scientific and technical information of the university of Holguin leading as well the academic library and the competitive intelligence center of the institution. He have been cooperating with universities of south america and europe in knowledge management projects for more than 10 years, participating as speaker and invited professor in national and foreign higher education institutions, congress, projects and events.
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