Competitive Intelligence (CI) as a Key Success Factor in the Management of Educational Institutions of the 21st Century

Experiences through the application of a comportamental model of CI at Holguín University

Contemporaneity has marked a change in the classical model of management of higher education institutions. At the international level, there is a clear tendency to establish ranking systems between higher education centres; so for these organizations, promoting competitiveness is an essential asset. However, the processes of transformation that this requires are not easy to assume, primarily for public and third world universities with restrictions on access to resources.

In this context, competitive intelligence has an instrumental and procedural framework to provide solutions to the previous needs, projecting as a potential axis for the generation of value, quality and sustainability of higher education institutions. In the "Impulse Speech" coupled with an epistemological analysis on the subject, a case study based on an comportamental model of CI is presented with application in the Libraries Network of the University of Holguín; its results have been recognized by Cuban and foreign companies, public entities and educational institutions.

Key Takeaways

  • The epistemological elements treated in the research show the need for higher education institutions to consider competitive intelligence a strategic and key success factor for quality assurance in processes, overcoming gaps, adaptation to change and achieving sustainability and competitiveness in the face of a changing environment in the field of higher education
  • The intellectual capital present in knowledge management units such as academic libraries, due to the experience and expertise in the management of information and knowledge, constitutes an appropriate vehicle for the application of competitive intelligence for the generation of value and a philosophy based on the analysis of the key success factors that provide adequate levels of sustainability and quality assurance in the processes of higher education institutions.
  • Through the design and intensive use of a comportamental framework of CI, the University of Holguín started to improve its strategic capacity of detecting and facing the environmental factors as well as the delivering of value to the internal processes focusing especially in the Research, development, innovation and the spin off generation That helped to improve some, decision making processes, competencies and competitive indicators of the institution and to foster the visibility and positioning in academic rankings and internacional projects.


Speaker Profile


Carlos Rafael Batista Matamoros holds a phd in technical sciences which was supported on a research in the field of strategic, knowledge management and competitive intelligence. He as been teaching about the previos and other topics from more than 17 years. He is the actual director of scientific and technical information of the university of Holguin leading as well the academic library and the competitive intelligence center of the institution. He have been cooperating with universities of south america and europe in knowledge management projects for more than 10 years, participating as speaker and invited professor in national and foreign higher education institutions, congress, projects and events.