Every company has a degree of competitive awareness that comes from interactions throughout the industry such as; journals, conferences, professional groups, sales personnel experience, etc. Many competitive intelligence teams tend to stay within that wheelhouse of competitive information thereby facilitating acceptance of competitive intelligence as part of the team. Unfortunately, this “model” is often doomed to eventual failure because their information misses major aspects of competitors’ activities.
How can competitive intelligence differentiate itself in a company filled with perceptions of “the competitive environment” especially when the objective CI view might contradict company perceptions? When approached strategically, competitive intelligence offers a unique perspective of the industry and markets – one that no other department can provide.
This section focuses on remaking competitive intelligence into a model that can change how a company views their industry and landscape.
Bob Franc is an accomplished intelligence program developer, collector and manager; having developed then managed more than six intelligence programs. He has worked as an intelligence advisor, to executive planning, for almost thirty years in areas such as healthcare trends including use of platform technologies, drug discovery, digital, clinical and medical trends. His career focused on transforming competitive intelligence by integrating the capabilities directly into company-wide strategic planning. His visionary perspective has earned him opportunities to work on novel corporate initiatives including drug discovery platforms, integrated medicine, integration of clinical, medical, and insurance support, bio-initiatives (combining therapeutics and diagnostics), genetic screening, and connected data for community-based care.
As the head of CI efforts, Bob has used storytelling to bring the audience to a point of understanding of emerging threats and evolving environments.
GICI Institute for Competitive Intelligence GmbH
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Phone: +49 6033 971377
Fax: +49 6033 971376