Market Models and their Visualization via Dashboard

Key Takeaways

  • How to build a Market Model in an industrial environment
  • Using Market Models for different strategic business decisions
  • Gaining efficiency and flexibility by using Dashboards


Speaker Profile


Markus Ott is the Head of “Corporate Market and Competitive Foresight” at Festo SE & Co. KG in Germany. He is responsible for market and competitive intelligence, development of competitive advantages, input to strategic portfolio development as well as customer satisfaction management.    

He was responsible for marketing management at Festo and headed the sales office in New South Wales, Australia for three and a half years.

At Mannesmann Rexroth he led the areas of strategic marketing and communication. He started his career at Pilz GmbH in Germany as Deputy Head of Marketing.

Markus Ott is a member of the Association of German Machinery and Equipment Builders (VDMA) and the Deutsches Competitive Intelligence Forum (dcif) e.V. He works together with young professionals in sales and marketing through his role as Professor on the ”International Industrial Management Program (MBA)“, at the University of Applied Sciences in Esslingen and the Cooperative State University in Stuttgart.