Practitioner Case: Festo AG & Co. KG,

Key Takeaways



Speaker Profile


Markus Ott is the Head of“Global Market Evaluation“ at Festo AG & Co. KG in Germany. He is responsible for market and competitive intelligence, development of competitive strategies, application and portfolio development, market monitoring as well as knowledge management.    

He was responsible for marketing management at Festo and headed the sales office in New South Wales, Australia for two and a half years.

At Mannesmann Rexroth he led the areas of strategic marketing and communication. He started his career at Pilz GmbH in Germany as Deputy Head of Marketing.

Markus Ott is a member of the Association of German Machinery and Equipment Constructors (VDMA) and the Society of Competitive Intelligence Professionals (SCIP). He works together with young professionals in sales and marketing through his role as Professor on the ”International Industrial Management Programme (MBA)“, at the University of Applied Sciences in Esslingen and the Cooperative State University in Stuttgart.