Market Models and their Visualization via Dashboard

With a Market Model a company can quantify business opportunities along various perspectives: geographic markets, industries, product categories etc. and degrees of details, e. g. industry sector, industry segment, industry sub-segments etc. Market Models explain past market developments and show possible futures. Dashboards help to communicate efficiently the results of market models within a company. Updates of market models can be disseminated instantly worldwide via a dashboard once it is linked to an underlying database. Therefore, Market Models offer a “common language” within a company and One number for a market within a company.

Key Takeaways

  • How to build a Market Model in an industrial environment

  • Using Market Models for different strategic business decisions

  • Gaining efficiency and flexibility by using Dashboards

Speaker Profile

Markus Ott is the Head of “Corporate Market and Competitive Foresight” at Festo SE & Co. KG in Germany. He is responsible for market and competitive intelligence, development of competitive advantages, input to strategic portfolio development as well as customer satisfaction management.    

He was responsible for marketing management at Festo and headed the sales office in New South Wales, Australia for three and a half years.

At Mannesmann Rexroth he led the areas of strategic marketing and communication. He started his career at Pilz GmbH in Germany as Deputy Head of Marketing.

Markus Ott is a member of the Association of German Machinery and Equipment Builders (VDMA) and the Deutsche Competitive Intelligence Forum (dcif) e.V. He works together with young professionals in sales and marketing through his role as Professor on the “International Industrial Management Program (MBA)“, at the University of Applied Sciences in Esslingen and the Cooperative State University in Stuttgart.