We fear competition. We focus energy, time, and resources to understand it. We try to make sure that it doesn’t have any competitive edge over us. We tend to create similar products and services hoping for customer delight and business outcomes. Yet, customers do not seem to be impressed nor to switch. Whenever we fail, we blame the competition. But, what if it was not the real threat?
How come that some companies succeed, dominate, and disrupt markets despite fierce competition?
This session is an invitation to challenge the idea that competition is behind failure. Let us explore the real reasons for companies' failures. Let us discover why and how some intelligence-driven companies make a difference and disrupt well-established markets. Most importantly, let us learn how the right use of market and competitive intelligence can help us not to compete but to lead the market. In this session, you will:
Fouad Benyoub is a competitive intelligence professional known for his passion for building intelligence-driven organizations. He is usually qualified as a bridge builder between intelligence and business decisions.
He is currently Director of Competitive Strategy at Everbridge where he is leading competitive and market intelligence efforts for digital services reliability, and incident management solutions. Prior to joining Everbridge, Fouad spent 7 years at CGI, another technology company where he held management positions such as Director of Product, and Director of Business Strategy.
Overall, Fouad atypical path accumulates 16 years in business and product strategy, competitive intelligence, and marketing. He built competitive and market intelligence programs in several industries such as energy in the EMEA region, reinsurance in Europe, Telecommunications and Technology in North America. He also acted as a consultant, speaker and a trainer to help companies to understand the value of competitive intelligence in their decision making processes.
Fouad has a master’s degree in competitive intelligence and international business development at the University of Strasbourg (France) and a bachelor’s degree in applied mathematics (operational research).
GICI Institute for Competitive Intelligence GmbH
Korngasse 9, 35510 Butzbach
Phone: +49 6033 971377
Fax: +49 6033 971376