The potential of geospatial intelligence it is still untapped in its non-governmental applications. Although geo-intelligence capabilities are known for its commercial and disaster management applications, GIS tools and the analytical potential of intelligence have more to offer.  

Thes session will highlight differences between data rendered on a map, spatial analysis, and geo intelligence through examples and case studies. It will refer to some of the most used analysis tools (algorithms) in geographic information systems and their respective use cases for competitive and market intelligence professionals.

Ana Fagulha Almeida will show how military analytical methodology can be applied to the business and marketing scenarios, step by step in a case study, from choosing the right question, to data collection, data validation and analysis.