Interactive Discussion: Beyond Tools and Dashboards

Building a High-Impact CI Function: Insights from an SAP Case

Onsite only

no Recordings

Are you looking to turn market data into a true strategic advantage? Whether you're building a Competitive Intelligence function from scratch or looking to increase the impact of an existing one, this session will give you the blueprint for success.

This is not another lecture. It's an interactive, hands-on workshop designed to tackle the real-world challenges of building a CI unit that gets results. To encourage a free-flowing and open discussion, the session will not be recorded or streamed.

Guided by a real-world SAP case study, we will explore practical questions that are critical for success at any level:

Mandate & Positioning: Where should CI sit in the organization to have real influence?
Leadership & Interfaces: How do you build effective bridges to strategy and leadership?
Impact & Value: How do you prove the value of your work and ensure your insights are not just heard, but acted upon?

Who is this for?

This session is for anyone passionate about using intelligence to drive business decisions. Whether you are a student, a professional just starting your journey in CI, or a seasoned analyst or strategist, you will find valuable takeaways. If you're curious about how to build or improve an intelligence function, you are welcome here!

Key Takeaways

A World-Class Benchmark: Use the SAP case to understand what an effective CI operating model looks like.
Critical Success Factors: Learn the foundational principles for building a high-impact CI function.
Peer-Driven Insights: Exchange ideas and workshop your questions with fellow professionals in a dynamic group setting.

Especially for attendees of the Intensive "Design & Implementation of Competitive Intelligence Units": If you are on your journey of implementing or optimizing a CI unit, this discussion will provide invaluable, practical guidance to complement your course.

Facilitators

Jonathan Calof, Ph.D.

Professor

University of Ottawa

Canada

Practitioner Case: Future test your strategy an anticipatory approach with AI

Klaus Solberg Söilen, Ph.D.

Economist, Professor of Management

Sweden

Practitioner Case: Future test your strategy an anticipatory approach with AI

Dirk Kansky

Global Vice President

SAP

Germany

Interactive Discussion: Beyond Tools and Dashboards

Learn more about the speakers and their session

Understanding where expertise comes from matters — especially in Competitive & Market Intelligence. In this fireside chat,

Join us for this interactive session and move your CI practice beyond tools and dashboards into real strategic impact.

Challenge your assumptions, share your experiences, and walk away with concrete ideas you can apply the next day.

Reserve your seat in this discussion—be part of shaping the next stage of competitive and market intelligence.