Tired of panels that just talk about AI? Ready to move beyond the hype and into real-world application?
The rise of AI is the single biggest shift our profession has faced in a generation. But how do we separate the signal from the noise? How do we translate abstract potential into tangible results, all while navigating the new ethical and strategic challenges?
Join us for a groundbreaking 120-minute session that throws out the old playbook. This isn't a lecture. This is a living laboratory where you set the agenda and you choose how you want to engage.
Welcome to the Barcamp
Led by a team of three expert facilitators, this dynamic session puts you in the driver's seat. We’ll begin by collectively building our agenda on the spot, with topics pitched by you and your peers. Once the marketplace is set, you’ll "vote with your feet" and choose your own adventure:
Path 1
Join a Strategic Discussion Group
Are you wrestling with the big-picture questions? Do you want to share insights and learn from the collective wisdom of your peers? Join a discussion group to debate, strategize, and tackle
the critical issues facing our industry, with the topic proposed by you or your fellow attendees.
To spark ideas, a discussion pitch could explore questions such as:
- The ROI Dilemma: How do we effectively measure and justify the cost of new AI tools to senior leadership?
- Ethics & Guardrails: Where do we draw the line on AI-driven data collection, and what policies should our teams enact?
- Beyond the Answer Engine: As AI handles basic synthesis, how does the role of the CI analyst evolve to provide unique, strategic value?
Path 2
Join a Hands-On AI Lab
Are you ready to roll up your sleeves and get your hands dirty? Bring your laptop and join a practical lab group to tackle a real-world CI challenge pitched by you or your peers.
To get you inspired, a lab challenge pitch could be a project to:
- Test-drive a specific AI tool and discover new prompting techniques.
- Collaborate on building a tangible output, like a sales battlecard or a market trends report.
- Learn by doing in a supportive, small-group environment with expert guidance.
Key Takeaways
In this session, you will:
- Move Beyond Theory: Stop just talking about AI and start working with it.
- Learn from Your Peers: Engage in structured, meaningful collaboration with fellow Competitive & Market Intelligence professionals.
- Choose Your Own Experience: Select the learning style that best suits your needs, whether you're a strategist or a hands-on practitioner.
This is your opportunity to step into the future of Competitive and Market Intelligence. Come with your questions, your challenges, and your curiosity. Let's build the future together.
Facilitator
GICI Institute for Competitive Intelligence GmbH
Korngasse 9, 35510
Butzbach
Phone: +49 6033 971377
Fax: +49 6033 971376