Is your intelligence leading to action or the archive?

The information era is dead; long live the decision era.
We are witnessing technological Darwinism in action: generative AI is eroding moats and making speed and momentum the new differentiators. Old decision habits now guarantee missed opportunities — and in some cases, obsolescence. Yet most companies are fighting tomorrow’s battles with yesterday’s weapons. That’s organizational delusion.

This session introduces Outside‑In Decision Intelligence — a practical, action‑first approach for turning external market and competitive intelligence into faster, prioritized decisions, with humans firmly in the driver’s seat. You will learn how to build augmented decision systems composed of AI agents, actionable intelligence, and CI professionals transformed into informed decision engineers who set strategy, ethics, and judgment. Think decision flywheels, not dusty reports.

Let’s challenge business decision‑making culture and close the Great Divide between intelligence and decisions. Join us to stop admiring intelligence and start leveraging it in this brave new world.

Fouad Benyoub is a recognized leader in market and competitive intelligence, as well as an accomplished author, speaker, advisor, and strategic thinker. With 20 years of experience in business and product strategy, competitive intelligence, and marketing, Fouad has successfully built and led over 10 competitive and market intelligence programs for private and publicly traded companies across seven global industries, including energy, reinsurance, telecommunications, and SaaS. He holds a Master's degree in Competitive Intelligence and International Business Development from the University of Strasbourg (France) and a Bachelor's degree in Applied Mathematics (Operational Research).