Analytical Case Challenge: Market Potential Analysis for Supersonic Aircrafts

Nov 2, 2022 – 13:30

Berlin Time


Virtual Reception Talks: Best and Worst Market Potential Estimations

Did you ever encounter good or bad market potential analysis? Hindsight evaluations might be easy. How do you recognize if an analysis is solid or flawed before utilizing it?

Let’s exchange some experiences and war stories to casually start this exiting case challenge day!


Case Challenge:

Market Potential Analysis: Boooom! Supersonic Commercial Aircraft

How to estimate potential market sizes (revenues/units) , when no historic data is available?

Of course you can quickly plot some basic assumptions on the market - then create a numeric excel calculation . But … how valid is such an approach? What are modelling approaches you could use?


In this challenge, participants will work on a real business case – sink your teeth in it and come up with your best shot.

Submit your solution and present it to the audience at our challenge day on Nov 2, 2022.


Impressions from previous conferences

Participants, who don’t find time to work on the challenge upfront, will enjoy our exchange of best practices and pros and cons discussion for each approach.



Finally, the audience will vote for the best solution, hence ICI’s analytical challenge prize will be awarded! 


Rainer Michaeli
Rainer Michaeli, Director, Institute for Com­peti­tive Intel­li­gence


  • Learn how to perform solid market potential estimations  and how to evaluate third party approaches
  • Gain confidence in applying market potential analysis methodologies to a real-life business case.
  • Connect with your peers and make friends while working on a business case.