Did you ever encounter good or bad market potential analysis? Hindsight evaluations might be easy. How do you recognize if an analysis is solid or flawed before utilizing it?
Let’s exchange some experiences and war stories to casually start this exiting case challenge day!
How to estimate potential market sizes (revenues/units) , when no historic data is available?
Of course you can quickly plot some basic assumptions on the market - then create a numeric excel calculation . But … how valid is such an approach? What are modelling approaches you could use?
In this challenge, participants will work on a real business case – sink your teeth in it and come up with your best shot.
Submit your solution and present it to the audience at our challenge day on Nov 2, 2022.
Participants, who don’t find time to work on the challenge upfront, will enjoy our exchange of best practices and pros and cons discussion for each approach.
Finally, the audience will vote for the best solution, hence ICI’s analytical challenge prize will be awarded!
GICI Institute for Competitive Intelligence GmbH
Korngasse 9, 35510 Butzbach
Phone: +49 6033 971377
Fax: +49 6033 971376