How do you support sales and marketing as a CI/MI practitioner? The answers might be very different depending on the industry, management’s awareness, company size and culture, but sharing your experience with peers will provide a whole new perspective.
This session is the casual starting point for this exciting sales day!
Marketing and sales are natural stakeholders for any competitive/market intelligence professional.
Sales teams often have unique competitor insights from their interaction with customers. Competitive/market intelligence can distill this information into crucial competitor insights by creating a win/loss analysis, for example.
Competitor profiles and battlecards are often used to give sales hands-on support in closing a deal. Analyzing the competitive landscape, prices, and products can help marketing to refine their marketing strategy and avoid blind spots.
But how can you package these services to the key stakeholders in your organization?
What are the key success factors? Let’s share our experiences in our bar-camp session.
Discussion topics can include, but aren't limited to:
We’ll start with three discussion groups from the above topics and then collect more topics, vote for your favorite three, and discuss them.
Peer CI/MI practitioners will facilitate the sessions to ensure a smooth and intense exchange. Enjoy the interactive whiteboard tool Miro as the backbone of this bar-camp.
We’re calling on all conference participants – beginners as well as seasoned professionals – to join this unique bar-camp!
GICI Institute for Competitive Intelligence GmbH
Korngasse 9, 35510 Butzbach
Phone: +49 6033 971377
Fax: +49 6033 971376