Artificial intelligence is reshaping competitive and market intelligence, but generic tools rarely fit the nuanced needs of Competitive & Market Intelligence professionals. This half-day, hands-on workshop shows participants how to build and deploy Custom GPTs within ChatGPT, specifically tailored for competitive intelligence tasks, but without needing advanced programming skills.
We will cover:
Participants will work in small groups to prototype a Custom GPT for a chosen CI use case, using provided templates and tools. By the end of the session,
attendees will understand not only how to build these AI assistants but how to integrate them into decision-making processes to deliver measurable business
advantage.
If you use Microsoft Copilot or Gemini, the same tasks can be done with Copilot Agents and Google Gemini Gems. Both alternatives will be demonstrated.
June 25, 2026: 14:00 to 18:00
390,00 €
Not including tax
Free shipping to the following countries: Afghanistan, Albania, Andorra, Angola, Anguilla, Antarctica, Antigua and Barbuda, Armenia, Netherlands Antilles, United Arab Emirates , Algeria, American Samoa, Argentina, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium, Belize, Benin, Bermuda, Bhutan, Bolivia, Bosnia and Herzegovina, Botswana, Bouvet Island, Brazil, British Indian Ocean Territory, British Virgin Islands, Brunei, Bulgaria, Burkina Faso, Burundi, Cambodia, Cameroon, Canada, Cape Verde, Cayman Islands, Central African Republic, Chad, Chile, China, Christmas Island, Cocos [Keeling] Islands, Colombia, Comoros, Congo - Brazzaville, Congo - Kinshasa, Cook Islands, Costa Rica, Côte d’Ivoire, Croatia, Cuba, Cyprus, Czech Republic, Denmark, Djibouti, Dominica, Dominican Republic, Ecuador, Egypt, El Salvador, Equatorial Guinea, Eritrea, Estonia, Ethiopia, Falkland Islands, Faroe Islands, Fiji, Finland, France, French Guiana, French Polynesia, French Southern Territories, Gabon, Gambia, Georgia, Germany, Ghana, Gibraltar, Greece, Greenland, Grenada, Guadeloupe, Guam, Guatemala, Guinea, Guinea-Bissau, Guyana, Haiti, Heard Island and McDonald Islands, Honduras, Hong Kong SAR China, Hungary, Iceland, India, Indonesia, Iran, Iraq, Ireland, Israel, Italy, Jamaica, Japan, Jordan, Kazakhstan, Kenya, Kiribati, Kuwait, Kyrgyzstan, Laos, Latvia, Lebanon, Lesotho, Liberia, Libya, Liechtenstein, Lithuania, Luxembourg, Macau SAR China, Macedonia, Madagascar, Malawi, Malaysia, Maldives, Mali, Malta, Marshall Islands, Martinique, Mauritania, Mauritius, Mayotte, Mexico, Micronesia, Moldova, Monaco, Mongolia, Montenegro, Montserrat, Morocco, Mozambique, Myanmar [Burma], Namibia, Nauru, Nepal, Netherlands, New Caledonia, New Zealand, Nicaragua, Niger, Nigeria, Niue, Norfolk Island, Northern Mariana Islands, North Korea, Norway, Oman, Pakistan, Palau, Palestinian Territories, Panama, Papua New Guinea, Paraguay, Peru, Philippines, Pitcairn Islands, Poland, Portugal, Puerto Rico, Qatar, Réunion, Romania, Russia, Rwanda, Saint Barthélemy, Saint Helena, Saint Kitts and Nevis, Saint Lucia, Saint Martin, Saint Pierre and Miquelon, Saint Vincent and the Grenadines, Samoa, San Marino, São Tomé and Príncipe, Saudi Arabia, Senegal, Serbia and Montenegro, Seychelles, Sierra Leone, Singapore, Slovakia, Slovenia, Solomon Islands, Somalia, South Africa, South Georgia and the South Sandwich Islands, South Korea, Spain, Sri Lanka, Sudan, Suriname, Svalbard and Jan Mayen, Swaziland, Sweden, Switzerland, Syria, Taiwan, Tajikistan, Tanzania, Thailand, Timor-Leste, Togo, Tokelau, Tonga, Trinidad and Tobago, Tunisia, Turkey, Turkmenistan, Turks and Caicos Islands, Tuvalu, Uganda, Ukraine, United Kingdom, United States, Uruguay, U.S. Minor Outlying Islands, U.S. Virgin Islands, Uzbekistan, Vanuatu, Vatican City, Venezuela, Vietnam, Wallis and Futuna, Western Sahara, Yemen, Zambia, Zimbabwe Show more Show less

Edwin Vlems has been working with AI for over 25 years, and set up the ComaxxAI agency spinoff. With over 20 years of experience in B2B
marketing and award winning competitive intelligence, Edwin has guided manufacturers, municipalities, and tech firms through data-driven transformation and AI adoption.
He is known for bridging creativity and analytics, helping organizations turn market signals into actionable insights and measurable revenue growth. Edwin frequently advises European SMEs on
building demand engines, implementing marketing automation, and aligning sales and intelligence teams. His workshops blend hands-on exercises, practical frameworks, and real-world case studies to
ensure participants leave with tools they can deploy immediately.
Passionate about knowledge sharing, Edwin speaks at marketing peer groups and contributes thought leadership on AI, competitive intelligence, and B2B growth. His approach is pragmatic,
interactive, and rooted in the belief that marketing and intelligence professionals must continuously evolve to remain strategically sharp.
Strategic Automation: Transforming Competitive Intelligence in the Era of AI
The AI industry is currently experiencing what experts call an "AI Summer"—a peak of rapid development and global interest. However, history teaches us that every summer is followed by an "AI Winter," where only the most practical tools survive. For Competitive Intelligence professionals, this is the critical moment to transition from using AI as a novelty to building it into a reliable analytical foundation.
GICI Institute for Competitive Intelligence GmbH
Korngasse 9, 35510
Butzbach
Phone: +49 6033 971377
Fax: +49 6033 971376