Impulse Speech: Revolutionizing Competitive Intelligence - Integrating Experiential Marketing and Artificial Intelligence

Our discussion will delve into how modern experiential marketing concepts, rooted in immersive customer experiences and real-time interactions, can be augmented by AI technologies to gather, analyze, and interpret market data.


We will showcase case studies and examples demonstrating the effectiveness of combining experiential marketing strategies with AI-driven CI methodologies.


Furthermore, our presentation will highlight the practical applications and benefits of this integration, including enhanced consumer insights, predictive analytics, and competitive benchmarking.


Attendees will gain insights into leveraging AI-powered experiential marketing to stay ahead of industry trends, anticipate market shifts, and drive strategic decision-making.

Through engaging discussions and interactive sessions, participants will leave equipped with actionable strategies and tools to leverage the power of AI-driven experiential marketing in their CI/MI practices.

Key Takeaways

  • Synergistic Fusion: Understand how the integration of experiential marketing principles with artificial intelligence technologies creates a powerful synergy, enabling organizations to gather deeper insights into consumer behavior, market trends, and competitor strategies.
  • Enhanced Decision-Making: Learn how AI-driven experiential marketing empowers businesses to make data-driven decisions by providing real-time analysis of customer interactions, preferences, and market dynamics. Explore how this approach enables proactive responses to changing market conditions and enhances competitive advantage.
  • Future-proof Strategies: Gain insights into future-proofing competitive intelligence practices by embracing innovative approaches that combine the human-centric aspects of experiential marketing with the analytical capabilities of artificial intelligence. Discover how this forward-thinking strategy helps organizations to adapt and thrive in dynamic market environments.



Dr. Shruti Choudhary

Program Director- BBA, Professor Marketing,

Chair - COE, Woxsen University


Impulse Speech: Revo­lu­tio­ni­zing Com­peti­tive Intell­igence: Inte­gra­ting Experim­ential Mar­ke­ting and Arti­ficial Intel­ligence