Finding competitive and market intelligence using open sources is a key skill that separates novice CI professionals from the expert. Open source intelligence doesn’t only use Google. Over the last few years a number of changes have taken place that makes finding intelligence harder. Many OSINT teachers still focus on a magic list of sources yet when these disappear the practitioner ignorant of first principles will be stuck.
This workshop will be in two parts:
The workshop will be a refresher for experienced competitive/market professionals, allowing them to validate their knowledge. It will also be applicable to the beginner who thinks all they need to know is how to bring up Google.
By the end of the workshop attendees will recognise why Google doesn’t know all the answers and why, for some searches, other approaches may give better results – or no results. By the end of the workshop attendees should be able to advise management on the likelihood of uncovering need-to-know intelligence or suggest alternative research plans.
Every CI / MI professional thinks they know Google. This workshop will be a refresher taking attendees beyond standard Google and ensuring that attendees know what has changed and is changing in the OSINT world – and how to maximise their online research results to ensure success in ethically and legally uncovering CI/MI secrets.
Arthur Weiss is the CEO of AWARE, specialising in CI analysis, research and training. He has worked in CI since the 1980s, initially with Dun & Bradstreet and now with AWARE, established in 1995.
Arthur is well known as a competitive / marketing intelligence expert and has taught hundreds of CI professionals how to excel at OSINT and CI in general for over 20 years. He first presented on Online CI with a 1996 paper and introduced workshops on Going Beyond Google before 2005.
Arthur was the General Editor of Croner’s Marketing – A Practical Management Guide (1996) contributing chapters on competitor analysis and marketing planning. He wrote the corporate intelligence chapter in The Palgrave Handbook of Security, Risk and Intelligence (2017). He is the module leader for ICI’s secondary research (OSINT / SOCMINT) and counter-intelligence workshops and is also a member of AIIP and SLA.
GICI Institute for Competitive Intelligence GmbH
Korngasse 9, 35510 Butzbach
Phone: +49 6033 971377
Fax: +49 6033 971376