Workshop 2: 21st Century Analysis Techniques: Analysis in an Age of Market Disruption

Porter’s 5 Forces and related analyses used to be the key techniques for understanding companies and industries. Over the years the world has changed. Analysis techniques have too. The pace of change is faster, and analysis needs to reflect this anticipating what could happen rather than what is happening.   

CI Analysts need to consider not only current market players but new entrants, new technologies and new disruptive business models. Although the 5-Forces model includes threats of new entrants and substitutes the focus is still on traditional industries and competitor rivalry. War-Game and Scenario Analysis approaches help but these take time to do and prepare – and often depend on the traditional techniques.   

Over the last two decades, new strategy analysis approaches have been developed that give CI professionals tools that can more quickly take account of changes – whether used as standalone tools or in a War Game or Competitive Scenario Analysis. 

This workshop will focus on Blue Ocean strategy approaches, and the Business Model Canvas, as well as examining how disruptive innovation works and threatens companies and the importance of understanding value creating activities (the Value Net).   

Attendees will work on practical case study exercises in using the Business Model Canvas approach for company analysis, along with the Blue Ocean 4-Actions Framework and Strategy Canvas. This should give attendees powerful methods to understand how their companies or competitors could disrupt their marketplaces, and how their companies can gain competitive advantage by anticipating threats and creating opportunities.  

Key topics

  • Be able to use the Business Model Canvas for evaluating a company and how it works  
  • Understand the principle and theory of disruptive innovation and Blue Ocean Strategy approaches  
  • Learn how an examination of an organisation’s value net can lead to strategic adjustments that can give competitive advantage 

Workshop 2: 21st Century Analysis Techniques

  • May 7th, Half-Day; 13:30 - 17:30
  • Hand-outs, refreshments, lunch;
Arthur Weiss: 21st Century Analysis Techniques: Analysis in an Age of Market Disruption , May 7th, Half-day; 13:30 - 17:30

400,00 €


Trainer profile

Arthur Weiss is the CEO of AWARE, specialising in CI analysis, research and training.  He has worked in CI since the 1980s, initially with Dun & Bradstreet and now with AWARE, established in 1995.  

Arthur is well known as a competitive / marketing intelligence expert and has taught hundreds of CI professionals on a range of topics. He led the world’s first workshop on  finding CI using the Internet at the 1997 International Online Conference and has carried out social media (SOCMINT) research for clients since 1999.  

Arthur was the General Editor of Croner’s Marketing – A Practical Management Guide  (1996) contributing chapters on competitor analysis and marketing planning. He wrote  the corporate intelligence chapter in The Palgrave Handbook of Security, Risk and Intelligence (2017). He is the module leader for ICI’s secondary research (OSINT) and  counter-intelligence workshops and is also a member of AIIP and SLA.