Company success or failure depends on the company’s ability to make money. An ability to find and interpret company finances is a crucial analysis skill for competitive intelligence professionals – whether looking at competitor strengths or weaknesses, a customer’s ability to pay, the long-term prospects for a supplier or when carrying out due diligence on a potential acquisition. Financial analysis is not hard yet for many, making sense of the various reports can seem like magic.
This workshop will cover financial data sources – including finding private non-listed company accounts in different markets and countries. As part of this introduction, the workshop will discuss national filing differences and how these should be considered when looking cross-border.
It will then examine what can be learned from company accounts:
Examples will include listed and private companies in different sectors and markets.
Arthur Weiss is the CEO of AWARE, specialising in CI analysis, research and training. He has worked in CI since the 1980s, initially with Dun & Bradstreet and now with AWARE, established in 1995.
Arthur is well known as a competitive / marketing intelligence expert and has taught hundreds of CI professionals on a range of topics. He led the world’s first workshop on finding CI using the Internet at the 1997 International Online Conference and has carried out social media (SOCMINT) research for clients since 1999.
Arthur was the General Editor of Croner’s Marketing – A Practical Management Guide (1996) contributing chapters on competitor analysis and marketing planning. He wrote the corporate intelligence chapter in The Palgrave Handbook of Security, Risk and Intelligence (2017). He is the module leader for ICI’s secondary research (OSINT) and counter-intelligence workshops and is also a member of AIIP and SLA.
GICI Institute for Competitive Intelligence GmbH
Korngasse 9, 35510 Butzbach
Phone: +49 6033 971377
Fax: +49 6033 971376