Advanced Analytics Session: Scenario Development

In this Advanced Analytics session you’ll experience how to develop qualitative business scenarios with a “quick and dirty” approach. As in the other Advanced Analytics sessions we’ll be working with a case about the emerging market for flying taxis! All sessions can be attended independently!


Flying taxis, more precisely eVTOL (electric vertical takeoff and landing) vehicles, might start commercial services as early as 2022. They could revolutionize urban passenger transportation – or might fail to reach acceptance and governmental/municipal authorization.  A good dozen competitors (including powerhouses like Boeing, Airbus, and Uber, as well as start-ups such as  Volocopter, Lilium or EHang) fight over the first licenses to operate their vehicles in metropolitan areas – where the eVOTLs generate potentially the highest benefits by reducing both, traffic jams and pollution.   

But .. who will make it? The winner might take the whole market by setting the gold standard.

In this “Advanced Analytics” session you’ll develop and try out scenarios to shed some insight in the environment  of this go-to-market race.


After a short introduction to the scenario methodology and the flying taxi industry, you’ll work under supervision of the session instructor.  Together with your peers you’ll experience strength and weaknesses of this approach for CI practitioners! 

Key Take Aways

  • Develop “quick and dirty” scenarios for situations with high uncertainty about the future
  • Learn how to apply scenarios for competitive/market intelligence analysis  
  • Discuss advantages and disadvantages of various scenario development concepts


Speaker profile

Arthur Weiss is the CEO of AWARE, specialising in CI analysis, research and training. He has worked in CI since the 1980s, initially with Dun & Bradstreet and now with AWARE, established in 1995.


Arthur is well known as a competitive / marketing intelligence expert and has taught hundreds of CI professionals how to excel at OSINT and CI in general for over 20 years. He first presented on Online CI with a 1996 paper and introduced workshops on Going Beyond Google before 2005.

Arthur was the General Editor of Croner’s Marketing – A Practical Management Guide (1996) contributing chapters on competitor analysis and marketing planning. He wrote the corporate intelligence chapter in The Palgrave Handbook of Security, Risk and Intelligence (2017). He is the module leader for ICI’s secondary research (OSINT / SOCMINT) and counter-intelligence workshops and is also a member of AIIP and SLA.