Keynote: Digital Transformation and its Impacts in the Corporate Strategy

The digital transformation is changing the pillars of corporate strategy. The digital assets: data lakes, artificial intelligence algorithms and virtual realities has different attributes that changes radically the “rules of competition”. Understanding this new “law” of digital assets and its impacts in the corporate strategy is key for any professional of Market and Competitive Intelligence, in order to be successful in 2020 and beyond. In this speech, it will be presented how the Artificial Intelligence is fostering the 4th revolution, and why roles related to Corporate Intelligence and Strategy shall consider the impact of AI algorithms in every aspect of company strategy from customer relationship to value creation chain .


It is vital for any CI/MI professional to understand the nature of the digital transformation and its digital assets and the new source of competitive advantage in order to improve his ability to generate corporate value and keep his/her relevance inside the organization. 

Key Topics

  • What are the key aspects related to digital assets that I shall understand.
  • How you can connect the usage of AI algorithms to improve every aspect of Corporate Strategy
  • How a successful company has use AI in order to generate powerful competitive advantages in its field of business.  

Speaker profile

Alexandre Del Rey is a founding partner of I2AI - International Association of Artificial Intelligence. He is also partner of Engrama, a consulting company to Strategy, Innovation and Competitive Intelligence Projects, CogSign, Health startup, Egronn, Energy startup, D2i, Data Science and Artificial Intelligence softwarehouse and investing partner at CleanCloud,a cloud computer optimizer and AgroInteli, a data provider for agrobusiness.


He has over 20 years of experience in multinationals such as Eaton, Siemens and Voith in Brazil, United States, Germany and China and is a speaker at Competitive Intelligence and Strategy events in Brazil, United States and Europe. He has authored several articles on competitive intelligence, strategy, technology, and artificial intelligence.


Alexandre is a professor at FIA, StartSe and Senac Business Schools.. Alexandre holds a PhD in Innovation Management and MSc in Quantitative Methods for Competitive Intelligence from FEA-USP and an MBA from FGV. Alexandre holds a degree in Mechanical Engineering from UNICAMP.

Interview with the speaker