Never has been as much data available on markets, customers, and competitors – and their behaviors and actions. And never has the analytical power needed to mine that data and create actionable insights been within reach for everybody. Every part of an organization is now becoming data-driven. But this is where operational reality starts to bite. How can you challenge the status quo to leverage the full potential of available data and technologies? How can you create economics of scale across organizational silos? How can you ensure facts shape opinion and not vice versa? And, ultimately, how can a small CI/MI team remain relevant in a large corporation that’s increasing demanding instant insights? The short answer is that the CI Charter needs be re-written. The corporate CI function must transform to become more impactful across the business, and CI staff must find new ways to engage stakeholders from new areas across the business, and to drive more value, more often. Join SAP and hear about their experiences implementing new insight services and 'fast data' analytics tools, their journey from “doing” analytics to becoming data driven, and the learnings along the way.
The CI/MI function is always challenged to prove its impact on the business. This session shows how
CI/MI within SAP is going through the transformation of becoming more data driven and creating more impact and value for the business across all lines of business.
Dirk Kansky leads the Global Market Insights function for SAP. With his team he is responsible to provide an unbiased, data-driven view on the market with actionable insights and advisory for the business to support investment decisions for product portfolio and go-to-market. With SAP since 2002, Dirk held previous leadership roles in Marketing, Field Enablement and Corporate Strategy. Prior to SAP, Dirk served as CMO at Healy Hudson, and Head of Marketing and Business Development for Manugistics in Central and Eastern Europe. Dirk holds a degree in Engineering and is a mentor for social start-ups.
GICI Institute for Competitive Intelligence GmbH
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