Agfa Healthcare Journey towards Competitive Intelligence

Use-Case of Building an Efficient Competitive Intelligence System on a Limited Budget

Learn more about:

  • Agfa Healthcare vision of competitive intelligence process  & the journey of transformation from reactive Competitive Intelligence to smart, proactive CI insights to targeted stakeholders
  • Case of Agfa Healthcare - how to build an efficient information analysis system on a limited CI budget to optimize your information search, gathering & analysis leveraging digital tools & resources
  • Case of Agfa Healthcare -  how to leverage the CI system in a structured way to support salesforce & bring real value to business (e.g. segmentation, battlecards, win/loss etc)


The Competitive/Market Intelligence function is well established at Agfa Healthcare 8+ years with close relationships with multiple stakeholder groups within the organization: we are continuously improving and evolving to gain more and more strategic importance and bring value to the company. The Agfa Healthcare use-case will be useful for the organizations with ambitious goals to move from Competitive/Market Intelligence to business strategy and from an information provider to a strategic advisor while at the same time having constraints of limited budgets.

Speaker profile

Kristina Rylova is an an ambitious international business professional currently working as a Business Strategy Analyst in the Strategy, Business Development and Market Intelligence department of Agfa Healthcare - a leading global provider of imaging IT solutions. She is passionate about technology, industry transformation and knowledge sharing.