Expert Talk: Next Generation Competitive/Market Intelligence: Fact or Fiction

Expert Talk: Next Generation CI/MI: Fact or Fiction?

We can all see already, that Competitive and Market Intelligence is disrupted by digital transformation. Data collection and research are becoming more automated or are changing completely. Analysis is augmented by AI tools. Dissemination and delivery are faced with changing communication patterns. This in turn also changes the planning and evaluation processes.

Key topics

This expert talk will try to answer the following questions:

What changes do we expect in the future?
How can we prepare ourselves?
Can we evolve CI/MI to avoid getting irrelevant or extinct?

Experts

Product Manager CGI Canada Smart CI: How to Influence Strategic Decisions

Chad Eng - Director, International Market Insights - Optum

Is this the End of Line for CI/MI? We all need to constantly scan the technology horizon for tools and processes that can help the field make huge leaps in CI/MI.

Minal Shah - Sr. Director CI - SAP

A New Era of CI: There is a strong need to weave customer intelligence into the heart of CI/MI operations

Nelson Silva - Senior Researcher - KNOW-CENTER GmbH

Automated Intelligence: Automated Intelligence is now more than ever an important aspect in the future of data analytics

Facilitator profile

Rainer Michaeli has been the Director of the Institute for Competitive Intelligence (ICI) since 2004. He is the founder and owner of DIE DENKFABRIK GmbH, a consultancy that specializes in competitive intelligence services. He is an adjunct lecturer at the University of Darmstadt. Rainer Michaeli is a founder and board member of the leading German CI association, Deutsches Competitive Intelligence Forum e.V.

In acknowledgement of his achievements in promoting competitive intelligence, he has received awards such as Catalyst and Fellow from SCIP.

Rainer Michaeli’s text book “Competitive Intelligence”, published in 2005, achieved instant acclaim and became a Financial Times Germany Top 3 best seller.