Over the last 30 years the Competitive Intelligence function has been a rollercoaster ride. Sometimes hailed as THE innovative strategy enabler, sometimes positioned as nothing but a necessary evil. Certainly “change” has always been the driving force behind the development of the CI function for businesses.
Still, in hindsight CI and in a broader view later market & business Intelligence never reached the status of an established discipline in most countries.
This panel wants to shed some light on the upcoming evolution that the CI/MI/BI function has to take for maintaining or achieving strategic relevance. Impacting factors to explore are e.g. the ever changing business environment, innovative automation of AI based analytics and the availability of vast data oceans. Notably, the human side of intelligence and strategic foresight remains mainly hidden in the current discussion.
Any many more questions that our audience can pose in this live event.
(available as recorded session)
Prof. Dr. Ralf Wagner serves as a professor of marketing at the University of Kassel, Germany, since 2006. He holds a PhD from Bielefeld University.
His research interests cover the whole intelligence chain from extracting and assembling information stored in massive data repositories by customizing machine learning algorithms up to the managerial adaptivity to innovative technologies. He has published more than 150 articles and book chapters on business intelligence in various cultural contexts.
Recent consulting projects have been expanded from business to governmental organizations and NGOs.
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