Over the last 30 years the Competitive Intelligence function has been a rollercoaster ride. Sometimes hailed as THE innovative strategy enabler, sometimes positioned as nothing but a necessary evil. Certainly “change” has always been the driving force behind the development of the CI function for businesses.
Still, in hindsight CI and in a broader view later market & business Intelligence never reached the status of an established discipline in most countries.
This panel wants to shed some light on the upcoming evolution that the CI/MI/BI function has to take for maintaining or achieving strategic relevance. Impacting factors to explore are e.g. the ever changing business environment, innovative automation of AI based analytics and the availability of vast data oceans. Notably, the human side of intelligence and strategic foresight remains mainly hidden in the current discussion.
Any many more questions that our audience can pose in this live event.
Prof. Ralf Wagner is the dean of the Department of Business and Economics at the University of Kassel and holds the position of a professor at that faculty since 2006. Previously, he held a position of an assistant professor at the Bielefeld University in Germany. Ralf served as visiting professor at the Academy of National Economy in Moscow, the International Business School at the University of Vilnius in Lithuania, the Nankai University in China, and the University of Information Technology and Management in Rzeszow in Poland.
His research focuses on interactive marketing, social network mining as well as competitive intelligence and innovative measurement procedures. Ralf is one of the founders of SCHOLZ.WAGNER.PARTNER Consultants in Bielefeld, Germany. His consulting experience covers international retailers and distance selling companies as well as service providers and FMCG producers.
Ralf serves as department editor Marketing of the Operations Research Spectrum and has published more than 80 refereed articles and book chapters.
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