Often we need to understand markets and entities despite the lack of critical data and information. In this case study we will discuss the Small Satellite Launch industry, and one player, Virgin Orbit, in particular. This industry is embryonic, but with high growth potential, especially with the entrance of innovative, privately run firms. In this presentation we’ll demonstrate how strategic insight can be generated by applying scenario planning. Based on this foresight we can then discuss competitive intelligence strategies for developing additional insights for exploiting such market opportunities.
Dr. Rom Gayoso is a published author, economist, and consultant with over 20 years’ experience in manufacturing forecasts, economic analysis, and Competitive Intelligence. His work covers many aspects of CI, mostly in the High Tech, and Aerospace industries. He lives and works in Phoenix (Arizona), where he teaches Economics and Strategy at local universities.
GICI Institute for Competitive Intelligence GmbH
Korngasse 9, 35510 Butzbach
Phone: +49 6033 971377
Fax: +49 6033 971376