Advanced Analytics Session: Identifying Target Markets

  • Global and regional market research analysis technique by Harmonized System (HS) Codes those are commonly used throughout the export process for goods. database offered by the International Trade Center ITC can be used.
  • Importer/buyer search through websites by actual overseas importers based on bills of lading (BL) and customs records, (panjiva, tradeatlas etc.) 
  • Evaluating/forecasting/monitoring market yearly volumes expending vs shrinking, 
  • Regional company contact person information, (zoominfo, LinkedIn etc.)  
  • Company, supplier, competitor intelligence including financial & reputational (BvD, DnB, etc.) 

Key Takeaways

  • Identifying “right” target market/s, 
  • Forecasting market volume, 
  • Checking company financial status, 

Speaker profile

Kenan Mahmutoglu studied Tourism & Hospitality Management, and International Business. He has worked in diverse international environments more than a decade. Last 6 years were with construction machinery manufacturer as International Sales and Business Development professional with strong focus on CI/MI. He has been recently relocated to Denmark as an expat. He is passionate facing tomorrow’s challenges including UN SDGs 17 goals.