Advanced Analytics Session: Identifying Right Target Markets

This presentation is part of the Advanced Analytics Track. In the first session, April 15th, you’ll get an introduction to identifying target markets, then we’ll introduce a case study to all participants of this session. During the cool down phase of the conference (April 20, April 22, May 4) you’ll work in groups to apply the concept to this case study. Your presenter will provide advise and feedback.   

When companies want to export and expend their international market share, they often cherry pick target markets. Kenan will share his experiences and key analytical practices used when identifying the “right” target market/s for your products. He will show practices to monitor market volumes and meaning expending vs shrinking. He will show how custom records can help to identify customers/buyers within determined target market/s, and some databases to gather leads contact information. Finally he will explain how to gather company and supplier information, competitor intelligence including financial & reputational information.

Key Takeaways

  • Identifying “right” target market/s, 
  • Forecasting market volume, 
  • Checking company financial status, 

Speaker profile

Kenan Mahmutoglu studied Tourism & Hospitality Management, and International Business. He has worked in diverse international environments more than a decade. Last 6 years were with construction machinery manufacturer as International Sales and Business Development professional with strong focus on CI/MI. He has been recently relocated to Denmark as an expat. He is passionate facing tomorrow’s challenges including UN SDGs 17 goals. 



Interview with the speaker