Content-based Information Warfare: Methods and Approaches from the Economic School of Warfare, France

In the heart of the French economic intelligence ecosystem for more than 20 years, the Ecole de Guerre Economique (EGE) has built its reputation on a unique approach to Economic Intelligence. By focusing its research subjects on real cases, the methods taught at the EGE combine the primary needs, the driving forces of any company, such as innovation, manufacturing processes and marketing, with a multidisciplinary interpretation matrix highlighting the balance of power.

These interpretations are particularly relevant since the election of Donald Trump and the re-emergence of the concept of economic patriotism on the agenda. Cognitive encirclement, perfectly mastered by the major economic, industrial and governmental powers, allows them to occupy the field, often through morale, by bringing "turnkey" solutions from civil society actors. The logic of healthy market competition then gives way to a strategy of conquest supported by a government power.

In this session, we will address three topics of recent information wars at the expense of European industrial players. We will present the cartography by clearly showing the bridges between geopolitics, economy and management. Then we will present how the concepts of content-based information warfare can allow the unfairly attacked company to regain the advantage, in a weak-to-strong relationship.

Key Takeaways

  • Develop a matrix of understanding for designing an unconventional business strategy;
  • Presenting strategic analysis in complex balance of power environments.
  • Combining information engineering with confrontational logics to produce useful information for decision-makers.

Speaker Profile

Maxime Ghiduci is responsible for French speaking markets in Europe and Africa in a world-leading hydropower equipment company in Germany. He has his roots in France and develops his path in Germany since 2012. He completed his double Master in mechanical engineering in the Arts & Metiers ParisTech and in the Karlsruhe Institute für Technologie with an MBA he obtained from the Ecole de Guerre Economique, Paris, France. 

Maxime Ghiduci is a result-driven sales and business development professional with expertise in the hydropower industry. He demonstrated his competences in network analysis, proposal strategy and influence campaigns while developing new markets for 20+ million euro projects in both domestic and international projects. 

In parallel, Maxime created his own consulting activity where he supports start-ups and middle size companies aiming to penetrate European and African markets. As a Business Intelligence Expert, Maxime offers his skills in combining network analysis and influence campaign on both sides of the river Rhine. 

Interview with the speaker