Tracking upon meaningful insights of companies’ exposure to high risk of failure in competitive markets, intelligence studies in business should listen to practitioner’s signals and enact in providing decision making support to systematic scanning for valuable information. In order to gain robustness in confronting unexpected events in real markets, companies should adopt unstructured learning perspective with maturity assessment tools, while purposely pooling Strategic Intelligence skills.
Bridging organizational maturity modeling with future orientation stream of literature and Intelligence studies in business, this conceptual research aims at highlighting a genuine Strategic Intelligence Capability Maturity Model (SI CMM), capable to purposely address the challenge of aligning detective and anticipatory organizational capabilities.
The conceptual model highlights the degree of preparedness of four SI profiles behaviors (Intelligence Provider, Vigilant Learner, Opportunity Captor and Opportunity Defender) against seven levels of maturity. SI CMM framework outlines both conditioned scanning capabilities (the first five SI readiness levels) and enablers to anticipate future market trends (the last two SI readiness levels).
The novel approach of Strategic intelligence readiness framework supplies companies with a valuable organizational learning tool to close the skills gap through an Opportunity Provider profile, which main features lies with coordination and sharing SI common knowledge to enhance preparedness in forward-looking competitive pressures. The conceptual framework invites academia and the community of Intelligence experts in business to evaluate the relevance of the new conceptualization, clarity of constructs and complementary nature of correlation and causation with the proposed SI CMM model.
Gianita Bleoju is an Associate Professor at University “Dunarea de Jos” Galati, Romania, Faculty of Economics and Business Administration, Business Administration Department. Her research lies in designing and experimenting Strategic Intelligence models, methods and practices to calibrate organizational foresight configurations, through capitalizing on purposely developing managerial skills and abilities. She is actively involved in digital learning research design, focusing on upgradable student’s skills to enable continuous challenging of business practices. She has authored and co-authored books, book chapters and articles in academic journals such as Springer Nature, Journal of Business Research, Journal of Intelligence Studies in Business, Journal of Innovation & Knowledge, Behaviour and Information Technology. Her research has been also presented at leading scholarly conferences such as ECKM 2012, 2014, GIKA 2015-2017, Strategica 2015-2017, Scenario 2018.
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