Strategic Foresight – Competitive Advantage via Competitor & Market Anticipation

A critical element for any organization is maximizing its Competitive Intelligence (CI) analytics; in our era of perfectly efficient markets, an effective “Early Warning” system can only be achieved by including primary source intelligence as part of your CI model. Based on several tested & proven best practices approaches utilized by Fortune 100 firms, you will learn how to optimally, early and systematically detect competitors’ behaviors, sales motions and customer pain points, and anticipate market opportunities and competitors’ next moves as part of such an Early Warning system.

Key topics

  • Understand tools & success factors that help you anticipate (as opposed to react to) market opportunities and competitors’ weaknesses, including indicators/signals for monitoring.
  • Get a blueprint on how Primary Source CI can be used to determine market attractiveness and GTM strategies.
  • Review tested and proven ROI metrics used in practice to justify an anticipatory Early Warning CI program for impactful C-suite visibility.
  • Develop a framework for preparing action plans for different types of risk.
  • Identify proven ways to enhance the strategic impact of CI in your organization illustrated by specific best practices examples.

Speaker profile

Demian Straka


Speaker profile

Marc Limacher started INOVIS, Inc. in 1992 as a boutique primary competitive intelligence (CI) specialty firm in Silicon Valley, focusing strictly on two industries: IT and life sciences (14 therapy areas, med devices, digital health). As a 32-year veteran in the CI and counter-intelligence industry, he has grown INOVIS into a global leader in strategic & tactical intelligence & consulting services, counting a select group of global Blue Chip companies as loyal clients. The introduction of an expert regulatory intelligence practice as well as the innovative real-time scenario planning software tool ProACT are unique in the industry. Prior to INOVIS, he was Director of Market Intelligence at a leading U.S. institutional investment firm for five years, providing primary intelligence on small-/medium-/large-cap equities via a global employee network of 125 investigative analysts. Marc also delivers custom CI seminars and is a frequent lecturer on CI and counter-intelligence topics at companies and to academia. He is fluent in 5 languages and holds an MBA from Golden Gate University, San Francisco.