ICI-Challenge 'CI Centre Implementation'

Participate in this exciting hands-on group work!

Implementation of a CI centre? Easily said, but difficult to achieve – and every CI professional faces this challenge in his/her company! Given this importance we’ve selected this topic as the challenge for this year!


Throughout the conference, you and three fellow participants will team-up to compete against other teams. All with a simple, yet complex mission: Design a CI centre for a specific company!


Under the guidance of Udo Hohlfeld you and your peers will work on this assignment! Organize your team, structure your approach, learn on the job …

We are proud that we found with Erik Elgersma a CI expert who’s willing to act as your client in this challenge. He’ll brief you, answer your questions and is part of the final jury assessing your team’s suggestions.


Anybody who registered for the conference can participate in this challenge - but, register now, as the limited seats will be allocated on a strict “first come, first serve” basis!  


Mind these Challenge dates:

  • April 12th 3pm (CET),  Webinar (online)
    Webinar – Setting up a CI System – ICI’s conference challenge 2019 – an introduction to the Challenge and its managers: Udo Hohlfeld and Erik Elgersma
  • May 7th 2019, 16:30-17:30,  Kick-off meeting (onsite)
    On site kick- off meeting for teams – here you’ll receive your case brief and Q&A session for all teams.  Please register for this complementary Kick-off meeting if you consider participation in the ICI-Case Challenge! Only 16 seats are available!

    Before this meeting (from 12:30 to 16:30) Erik Elgersma will run a workshop on setting up a CI system. Participation in this fee-based workshop is recommended for those who are new to this topic.   
  • May 8th 2019 10:15 to 11:15, Q&A meeting (onsite)
    All team can pose questions to Erik Elgersma acting as their client.
  • May 9th 2019, 15:30-16:30, Team presentations
    Presentation of team suggestion in front of jury and all interested conference participants.  


Webcast ICI-Challenge

Facilitators' profiles

Udo Hohlfeld founded INFO + DATEN to supply targeted insights to help clients succeed in their markets. He is a recognized intelligence specialist with experience since 1992 in the intelligence arena. Continuously expanding his business focus, Udo Hohlfeld brings to bear his unique blend of intelligence related services on clients' strategic and tactical business activities.

Erik Elgersma, Ph.D. is Director of Strategic Analysis at FrieslandCampina Cheese, Dairy Essentials (sales ~ € 3 bn/year). He is working with FrieslandCampina since 1999 and has held positions in Corporate Strategy, in Business Development (being based in Malaysia for 4.5 years) and in Innovation Management. In all these positions, he has formally and informally been leading the strategic analysis practice in FrieslandCampina. Prior to joining FrieslandCampina, he worked for Akzo Nobel Chemicals in Strategy and Analysis and initially in R&D management.

He holds Ph.D. and a M.Sc. from Delft University of Technology, the Netherlands and has attended executive education at Harvard Business School, IMD, Insead, London School of Economics and at Jane’s Military Intelligence in London.  He is also an alumnus of the International Institute for Applied Systems Analysis in Vienna.

In short, he is a strategic analysis practitioner with some 35,000 flight hours, has worked on projects spanning over 100 countries worldwide and relating to both the B2B and (branded) FMCG channels in food and chemicals.