3D printing is positioned as a true revolution in the world of parts manufacturing. After the initial hype in which home printing was advocated, the industry is now evolving into a much more professional driven industry in which use case by use case the market needs to be conquered. Translating high-over, macro type of market numbers towards use cases and vice-versa translating use case data into sizable future business potential is the challenge faced by many companies.
Based on several examples the challenges to analyze such a dispersed market will be illustrated
How to translate market data to suitable use cases in a dispersed, emerging market
How to match top-down and bottom-up approaches to simulate business potential
How to find many needles in the hay stack
Ubald Kragten is heading the Business & Market Insights group within the DSM Innovation Center in The Netherlands. In this role he and his team are strongly involved in shaping the Innovation Portfolio within the DSM Innovation Center with a strong focus on identifying new strategic growth areas and developing key market insights to grow and improve our business. Across DSM he is also strongly involved in building functional excellence in Business & Market Insights as well as in embedding a digital enabled, insight driven way-of-working. Prior to this he was responsible for business intelligence within DSM Fine Chemicals dealing with both internal as well as external orientated projects with subjects varying from strategy development, performance measurement and business reorganization programs towards marketing and pricing strategies for existing and new products. He started his career within DSM as an R&D scientist and project leader and he obtained a MSc in Chemistry in 1985 at the University of Utrecht, the Netherlands.
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