Is this the end of the line for Competitive Intelligence?

Many competitive intelligence practitioners have to justify their value to their leadership on a regular basis – which is becoming increasingly challenging. CI professionals are following a similar path seen by public libraries with the advent of Google in the 90’s – can CI evolve before it becomes irrelevant? CI practitioners have been using many of the same resources to perform their roles for decades, even if some sources have changed from print to electronic. CI professionals need to expand their thinking from incremental development and progress to monumental advances in our chosen field. We all need to be constantly scanning the technology horizon for tools and processes that can help the field make huge leaps in gathering and leveraging competitive intelligence.

Key topics

  • Competitive Intelligence is in need of a make-over
  • Boosting Competitive Intelligence capabilities is NOT the job of the IT department
  • Call to Action: We need to be open to leveraging new technology to advance the field of Competitive Intelligence

Speaker profile

Chad Eng is the Director of International Insights for Optum (a UnitedHealth Group company) who partners with C-suite executives and VPs to support high-level decisions in strategy, marketing, sales, and M&A. After spending 13 years generating competitive intelligence and market insights, Chad has a solid grasp of research processes and what it takes to turn information into intelligence. Chad has enjoyed the work he’s done supporting international business at multiple Fortune 500 companies in the healthcare, manufacturing, and retail industries. Chad holds a Master of Library and Information Science degree, as well as an MBA, uniquely combining expertise in research methodology and business acumen. In his free time, Chad enjoys watching roller derby, collecting B-movies, seeing live music, and traveling.