Traditional CI/MI approaches are disrupted in this digital age. What worked in the past for CI/MI function to support sales and business strategy is under threat in this new era. For example, customer’s buying journey has evolved, and > 80% of B2B purchase is now without human intervention.
Given this digital disruption, there is a strong need to weave in customer intelligence at the center of CI/MI function. This new era is evolving as C²MI with an integrated Customer, Competitive and Market Intelligence.
Learn what does it take to change the realm of CI/MI and stay relevant in this digital age.
Minal Shah is a seasoned IT Business strategist who is passionate about strategic market intelligence. She is Senior Director and Lead for Asia Pacific Competitive & Market Intelligence team @ SAP Corporate Strategy Group.
Minal has over 16+ years of experience working in Oracle and SAP in sales, market and competitive intelligence, CI program management, analyst interactions and strategic consulting. Currently, she works closely with the SAP APJ leadership team and consulting firms to help drive strategy and sales.
She holds Master’s degree in Business Management and Bachelors of Science in Economics. She is also certified on various Competitive Intelligence and Citi Financial Professional courses.
Innovative and results-oriented, Minal is always looking for new approaches to CI/MI. On a personal front, she is a certified Coach with specializations in life skills, career development and conflict management, and also serves as an esteemed panelist and speaker with various educational institutes.
GICI Institute for Competitive Intelligence GmbH
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